Monday, July 06, 2009

[SPAM?]: URGENT ANTI SPAM TIPS

Dear readers,
Lately I've been knee deep into SPAM issues. But I am not getting spam, I'm just trying to figure out how this bussiness of not sending it actually works. The issue is more tricky than I originally thought as it involves some voodoo criteria employed arbitrarily by the servers that receive the messages in order to mark a message as SPAM.
It alls tarts from the CAN-SPAM Act of 2003 and the rather natural eagerness of the hosters to abide to it. Now the anti-spam policy differs for each hosting provider and they also have different rules depending on the type of service you're getting. I got into the issue starting with a Rackspace Cloud Server and so here's my advice to you regarding your anti-spam compliance:
  1. Don't spam and get a decent hosting. The extra $ will pay back. It's not like it's some millions USD $ but it does come at an extra cost.
  2. Spammers are humans too. If you must spam get a server as far to the East as you can or on a very obscure hosting provider and don't sleep at night. You could find one in Romania too I guess...
  3. In order not to be regarded as a spammer carefully read your service provider Anti-Spam policy. Here's Rackspace Cloud Servers and here's Dreamhost
  4. Check Google's explanations on what they treat as spam and how to avoid it in their Bulk Mail Sending Guide
  5. At a minimum employ reverse DNS, SPF and play nice

Now I am still working on this so the above should be regarded just as some guidelines to get started with. If anyone dropping by here has some good hints please do share :)
Many thanks in advance!


X-SpamScore: 16.3
tests= ADVANCE_FEE_2 ADVANCE_FEE_3 ADVANCE_FEE_4
DEAR_SOMETHING HTML_MESSAGE MILLION_USD
MISSING_HEADERS SUBJ_ALL_CAPS TVD_PH_SUBJ_URGENT
URG_BIZ US_DOLLARS_3

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